EDIT Meaning The character ™ U+2122 TRADE MARK SIGN represents a trade mark, or brand or part thereof. In English-speaking countries, this character is often added to a word trademark (e.g. »Coca-Cola«) or a picture trademark or logotype (e.g. the Nike swoosh) to clearly identify them as a trade or brand name. Today, this character is understood all over the world.

 080330 

EDIT Typography This character is set in the same way as superior numerals, i. e., in continuous text it is suspended just above the x-height™.

 080330 

EDIT Keyboard layout On a Mac™ keyboard, press Alt-Shift-D to realise this character.

 080330 

EDIT Brand law Use of the abbreviation TM or of ™ does not entail any legal protection in itself but rather indicates that a given owner regards the preceding mark as a brand.

In contrast, the copyright sign © U+00A9 COPYRIGHT SIGN signifies copyright protection, or protection against liability for copyright infringement, and implies an economic claim, while the Registered sign ® U+00AE REGISTERED SIGN signifies a legally registered brand.

 080330